Stereotype of Paintings


Branding / 2018

This is an experimental branding project on the buzzword: stereotype.
Focusing on stereotype of paintings, this project tells stories from Google’s perspective, and sensors out all the stereotyped comments and labels about paintings.
This project concentrates on how people comment on paintings on social media, and documents all the findings in a diverse range of platforms such as  motion, print, website, exhibition, and social media assets.








click on the image to explore the website.